Skip to content

Community Engagement Vs Stakeholder Engagement: What’s the difference?

What’s the difference between community and stakeholder engagement? There is no simple answer, as the definitions used by industries and professionals are similar and so many terms are used that mean different things to everyone.

Many of our clients have separate guidelines for community and stakeholder engagement, indicating that the two practices are viewed entirely differently.

The International Association of Public Participation (IAP2) guidelines refer to communities of interest and engagement is around specific projects or initiatives. Conversely, the Public Relations Institute of Australia (PRIA) focuses more on building ongoing relationships with influential stakeholders like MPs, Government departments and key regulators.  Some practitioners (like myself), are members of both organisations.

 

What sets them apart?

This is how I see the key differences:

community_vs_stakeholder_engagement

Want to know how to effectively manage stakeholders across these two practices in Consultation Manager? Stay tuned…

Need stakeholder engagement support?

Some of our existing and prospective clients are introducing strategic stakeholder engagement programs for the first time. If you are in this situation and don’t know where to start or how to manage your stakeholder information efficiently, feel free to email me on  john@consultationmanager.com.


RELATED READING


DIY or Buy? How to Choose a Stakeholder Management System
John Steyntjes: How Proactive Stakeholder Engagement Helped Reduce Ministerials by 90%
Innovation and efficiency: Managing your database with Stakeholder Self Manager
10 Reasons why a Stakeholder Management System is Your Next Competitive Advantage

Subscribe to
our newsletter.

We send out a monthly round-up of the best stakeholder relationship management insights and trends. And, we promise that is all you will receive.

The latest stakeholder management insights

How to Capture and Manage Stakeholder Information

So, you’ve invested in a stakeholder relationship management platform (SRM) and now it’s time to make the most of it. Before you can start drawing insights from your stakeholder information management system, you need to populate it with data. Stakeholder

Who are the Stakeholders in Climate Change?

Understand how to identify climate change stakeholders, navigate conflicting priorities, and address misconceptions about renewables.

SRM vs CRM for Stakeholder Relationship Management

Wondering if you should use an SRM or a CRM? These two platforms are fundamentally different and are built to achieve very different tasks. We’ll explain why.

Start building better
stakeholder relationships.

Request a demo today.